D’LAVIGNE
D'Lavigne, a renowned Paris’s art studio celebrated for their collaborations with luxury brands, approached VICII Studio with a desire to redefine their digital presence. D’Lavigne goal was to create a platform that not only showcased their impressive body of work but also captured the unique essence of their artistic vision. D’Lavigne needed more than a standard portfolio; they wanted a curated online experience that conveyed the elegance and narrative of their art.
Our team began by conducting a comprehensive brand audit, analyzing D'Lavigne's existing portfolio and brand identity. Through in depth discovery sessions, we identified a need to balance their classical artistic style with a modern, clean aesthetic. We established a clear objective: to position D'Lavigne as an icon in the luxury art space, highlighting their signature collaborations and projects with impactful, immersive visuals. From there, we developed a strategic plan to elevate D’Lavigne brand and bring their creative world to life online.
At VICII Studio, we collaborated with D'Lavigne to design a comprehensive luxury product development and branding strategy. Our focus was on translating their unique artistic style into brand partnerships with luxury fashion houses and art exhibitions.
We integrated a robust brand strategy to elevate D'Lavigne’s status and ensure their brand narrative is consistent across all touchpoints. We refined their messaging to reflect D’Lavigne artistic philosophy and global appeal, all while elevating their online presence to attract high profile clients. To maintain consistency, we developed a comprehensive art experiment product development approach that can scale with their future collaborations. The final deliverable is a striking, modern brand that not only showcases their portfolio but also elevates D’Lavigne as an industry leader in the luxury goods market.
As a result of our collaboration, D'Lavigne's elevated brand presence successfully resonated with top tier clients and gallerists. The refined messaging and professional online portfolio have led to an increase in high profile inquiries for luxury brand collaborations.
Our strategic approach to product development that collaborates between art, illustration and paintings has enabled D'Lavigne to confidently expand their artistic reach, translating their unique vision into a range of sought after luxury products. This has opened new revenue streams and solidified D’Lavigne status as a versatile and innovative art studio.
The partnership has provided D'Lavigne with a powerful foundation for continued growth and artistic exploration. D’Lavigne brand's sophisticated identity not only showcases their extraordinary talent but also positions their as a leader in both the art and luxury goods markets, attracting opportunities that align with their ambitious creative vision
