NØRA
NØRA, a new holistic wellness brand, came to VICII Studio with a clear vision: to create an identity that would elevate the act of sleep into a mindful ritual. They needed more than just a brand, they wanted an entire world built on tranquility and sensory experience.
Our team began with an immersive brand deep dive, exploring NØRA’s core philosophy of blending ancient practices with modern aesthetics. Through a series of collaborative workshops, we uncovered their desire for a brand that felt both serene and luxurious. Our goal was to position NØRA as a leader in the wellness space by designing a visual identity and digital platform that would inspire their audience to embrace rest as a form of self care. We then developed a strategic plan to bring this dreamy, holistic vision to life.
At VICII Studio, we crafted a brand identity that embodies NØRA's core philosophy. We began by designing a custom logo and color palette that evoke a sense of calm, using soft, earthy tones and elegant typography to reflect the brand's luxurious yet grounded nature.
Next, we developed a comprehensive brand awareness strategy to introduce NØRA to its target audience. This included defining key messaging and visual assets for social media, and developing content pillars that tell the story of NØRA's unique approach to wellness and ritual.
To support NØRA's growth, we created innovative product designs and comprehensive brand guidelines. These ensure that every touchpoint from the unboxing experience to the products themselves maintains a cohesive, dreamy ambiance. The final deliverable is a holistic brand presence that positions NØRA not just as a product provider, but as a curator of rest and rejuvenation
Following our collaboration, NØRA's brand launch successfully captivated its target audience. The cohesive visual identity and thoughtful messaging resonated deeply, leading to strong initial brand awareness and a highly positive reception.
With our comprehensive brand guidelines in place, NØRA's team is empowered to create consistent and impactful content, saving time and resources while maintaining brand integrity. The innovative product designs have been met with enthusiastic feedback, establishing NØRA as a premium and unique offering in the crowded wellness market.
Our partnership has provided NØRA with a powerful foundation for growth. The brand's polished and professional presence has not only attracted a loyal customer base but also positioned it for future expansion, allowing them to confidently pursue their vision of a restful and ritual focused lifestyle
